"We
are witnessing an explosion of media and Disney is
both reaping the benefits of that explosion and acting
as a catalyst by taking a technology-friendly approach,"
said Iger, noting that the company was the first to
offer movies and TV shows for download on iTunes last
year.
Taking
advantage of the growth of broadband and new web tools,
Disney.com is an interactive experience that
offers personalization and community-building amidst
a broad array of Disney entertainment, products and
services.
Disney
Xtreme Digital (Disney XD), the broadband centerpiece
of the new site, will allow guests to personalize
their favorite Disney content as well as watch and
share with others videos, including television shows
and shorts; chat with friends, listen to music; create
playlists; and enjoy an array of games.
Disney.com
guests will also be able to access premium content
through Disney XD, such as the upcoming Pirates of
the Caribbean Online multiplayer game, which is set
to launch in 2007, adds the release.
"Disney.com
is the digital doorway into Disney and both a destination
and a portal into a vibrant, rich online entertainment
experience for children, parents and people genuinely
interested in Disney," Iger said.