(6 January 2007 6:00 pm)

MUMBAI: US film studio Paramount Pictures has launched a mobile phone portal to deliver content to mobile devices and act as a platform to promote theatrical and DVD releases.

Visitors to the mobile movie sites will be able to browse and purchase movie-related content from their mobile phones, and opt-in to receive alerts about Paramount Pictures. Crisp Wireless, a provider of mobile content management solutions, was selected as the content management software partner.

The company is delivering a movie destination site that will enable users to learn about new releases, find theatres, purchase content, buy tickets and participate in promotions.

Paramount Pictures will now have a direct-to-consumer relationship to deliver revenue generating content, mobile campaigns, tailored promotions, DVD/retail tie-ins and collaborative partnerships with technology and media partners.

Crisp Wireless CEO Boris Fridman says, “Paramount has developed a unique blueprint for promoting movies to a mobile audience, and we are thrilled to help them deliver this user experience. We are truly excited about Paramount’s innovative approach to the mobile medium. This is an ideal site for our mLogic Media platform as we are committed to providing our partners with the flexibility to continually enhance mobile strategies.”