Indiantelevision.com's Kidology: Disney to unveil redesigned website with interactive features

Indiantelevision.com's Kidology

Disney to unveil redesigned website with interactive features

Indiantelevision.com Team

(4 January 2007 5:00 pm)

MUMBAI: The Walt Disney Company is set to unveil a redesigned version of its website Disney.com on 8 January. The new website will include features like social networking, chatting options and video clips.

Redesigning the site appears to have been an important concern for CEO Robert Iger, who will launch the site. Keeping in mind its young target group the site will incorporate parental controls.

With multiple interactive features, the company also plans to offer a broadband tool titled Disney Xtreme Digital to allow users to create customised profile pages on the site.

What's more, the redesigned site hopes to increase advertising opportunities, including video clips and sponsors. In addition, Disney also will sell subscription-based products through the site.

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