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MUMBAI: Hong Kong International Film Festival Society chairman
Wilfred Wong has announced the launch of the Asian Film Awards
(AFA) which will take place on 20 March 2007, on the opening
night of the 31st Hong Kong International Film Festival (HKIFF).
Organized by the HKIFF and held in conjunction with Entertainment
Expo, the Asian Film Awards will honour the best of Asian
cinema over the past year, including filmmakers with outstanding
career achievements and emerging artists who demonstrate extraordinary
talent in the field of cinema.
Awards will recognize films and filmmakers from all over
Asia - from Iran to China to India - in 10 categories including
Best Film, Best Director, Best Actor, Best Actress, Best Screenwriter,
Best Cinematographer, Best Production Designer, Best Composer,
Best Editor and Best Visual Effects.
A jury of 17 film professionals, whose experiences and expertise
in cinema are internationally recognized (filmmakers, key
personnel from international film festivals, and industry
experts from all over the world) have screened over 700 eligible
films produced in the region in 2006. Up to six nominees in
each category have been selected. AFA winners will be announced
at the Awards Gala on 20 March 20, informs an official release.
"With more than 4 billion people in Asia - 60% of the
global population - a celebration of the Asian cinema is long
overdue" stated Wong. "We aim to make the AFA the
most prominent and definitive film awards for the region by
highlighting excellence in Asian filmmaking and by bringing
broader attention to the rich and diverse stories and storytellers
from all over Asia today."
The red-carpet gala and award ceremony will be broadcast
throughout Asia. AFA is currently in negotiation with major
TV outlets for international broadcast throughout Asia. The
gala's presenters and performing acts as well as the design
of the AFA trophy will be forthcoming.
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