(25 January 2007 8:00 pm)

MUMBAI: Singapore based pay-TV operator StarHub and French company Visiware, provider of interactive TV games channels, announced the launch of Playin'TV Triple Play -the first triple-play gaming offer in Asia that will be made available to customers of StarHub from 1 February 2007.

Games like Sudoku or Carrot Mania on Ice are some of the interactive games that customers can subscribe to through StarHub's mobile platform and the Internet for free due to Visiware's Playin'Code technology.

This means that they will be able to enjoy the games anytime, anywhere, on any of StarHub's media platforms -TV, mobile and online. They can pick up from where they ended a game, without having to start from scratch. The company is also exploring ways to enhance the Playin'TV service by incorporating contests, real-time leaderboards and multiplayer games that will allow gamers to pit their skills against other players.

StarHub vice president Cable TV services Patrick Lim said, "StarHub's advantage as a fully integrated information, communications and entertainment provider is its ability to offer customers access to a converged suite of services across different product lines. We have consistently worked to incorporate new technologies that allow us to present our customers more breadth and depth in content applications, and Playin'TV Triple Play is an example of the fruit of such efforts. Customers can certainly expect more of such innovations from StarHub."

"We are delighted that Playin'TV Triple Play is now making its entry into the Asian market. StarHub's efficient and advanced network provides us with the opportunity to effectively deploy true triple-play content, to allow fans of Playin'TV to enjoy the games even when they're on-the-go," said Visiware executive chairman Laurant Weill.

Playin'TV, a 24-hour interactive games channel, was launched on StarHub Digital Cable in August last year.