MUMBAI: IBN 7 will partner with Marathi publication Loksatta to air special programming in the days leading up to the Bombay Municipal Corporation Elections.

The IBN 7 coverage of the BMC elections started on 22 January and will continue till the final vote count on 2 February.

The special programming is based on a comprehensive survey by AC Nielsen which tests and reveals the true mood of the Mumbaikars on the state of their city.

The weekly series will have half-hour episodes culminating in a prime-time special on 2 February from Gateway of India in Mumbai featuring a panel of political representatives.

"Unlike in Delhi, there exists one municipal board across Mumbai city and its suburbs. This makes BMC a very important body and the process of electing its leaders even more so. IBN 7 is therefore dedicated to bringing its viewers the most up-to-date and accurate information regarding the elections including the sentiments of the Mumbaikars," says, IBN 7 managing editor Ashutosh.

Loksatta group brand head Shankar Rao Shinde added "We at Loksatta are proud to be in partnership with IBN 7 to bring to our readers and viewers an in-depth look at the upcoming BMC polls. We intend to highlight the mood of the Mumbaikars on the state of their city and who they feel is most competent to bring about much-needed infrastructural and civic changes. I am confident that this initiative with IBN 7 will pave the way for a long standing association."