| MUMBAI: Sahara Filmy, the Bollywood film channel
arm of Sahara One Media and Entertainment Limited, has announced the launch of
its new series 'Live and Filmy.' The channel has roped in music stalwarts Sukhvinder
Singh and Daler Mehendi to perform live on 27 January at the Somaiya Hospital
ground in Sion. The musical extravaganza will also have Tanushree Dutta performing
to her hit numbers.
 Speaking
on the launch Sahara Filmy business head Ashutosh said, "Every
film channel shows back to back Hindi films. While we also
showcase the best of Bollywood cinema, we have always taken
an initiative to introduce various types of Bollywood- based
content.
We launch this series called 'Live and Filmy' with a musical extravaganza by Daler
Mehendi and Sukhvinder with Tanushree performing some sizzling numbers."
 The
channel aims to take the event across the country with a host
of other Bollywood stars depending on the response. The channel
will also have other properties like contests and interactive
shows in a run up to its telecast. "Since it is not easy
to do such a large scale event on a regular basis, we do not
promise that it will be a monthly event. But 2007 would certainly
have more such Bollywood and filmy content programming,"
says Ashutosh.
 "I
have seen these two perform and you won't get this type of
energy anywhere.The idea was to bring together this amazing
energy of to our viewers and audience- Live. We are expecting
a huge audience turn out for the same."An increasing
number of television channels are now incorporating on ground
activity in its programming to increase the viewer connect.
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