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MUMBAI: The game show Who Wants to be a Millionaire?
will air in China for the first time.
China Media Power (CMP) licensed the rights to the show
from Celador International, which is now owned by Dutch interactive
media firm 2waytraffic. In India the third season of Kaun
Banega Crorepati has kicked off on Star Plus.
Media reports state that China Media Power will produce and
broadcast a Chinese version of the show. It will produce at
least 104 episodes, which will start broadcasting from May
2007.
2waytraffic had acquired all rights to Millionaire through
its $208m buy-out of Celador International in December 2006.
The firm is encouraged by the continued international interest
in the format. |
