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MUMBAI: News channel BBC World is refreshing its on-screen look
with new graphics and updated music and titles. The channel will
also be launching a new bulletin structure. The aim is to give more
clarity to viewers and allow more space for analysis and discussion
of the day's news.
The key features of the new on-screen look include an updated logo,
news ticker and straps, which have been re-positioned
to make better use of the available screen space. For the first
time on BBC World, correspondents live reports from around
the world will be accompanied by an on-screen display of the local
time at their locations. This will give viewers a better sense of
how the story is unfolding on the ground.
BBC World head of presentation Neil Caldicott says, "The new
on-screen look is much cleaner and crisper. The main aim is to allow
more space on the screen so our viewers can see more of the award-winning
news coverage and programming on the channel. Viewers will also
notice the new headline sequences which are now accompanied by updated
music and re-designed titles. Our priority is to deliver an uncluttered
screen and enhanced graphics which will give more space for our
reports and journalism."
The BBC News graphics team has been working on this project to
rejuvenate the current on-air look across the BBC's television news
brands, including the domestic services, as part of a major move
to achieve a more consistent look for all BBC News outlets.
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