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With
HDTV, StarHub says that viewers can expect
up to four times greater picture clarity.
The 16:9 screen ratio will also provide
a panoramic view that can be up to 33 per
cent more than what they can enjoy on the
standard 4:3 TV screen. As many HD programmes
contain Dolby Digital 5.1 surround sound,
viewers with a Dolby Digital Home Theatre
system can also be treated to superior audio
quality, not unlike the quality available
at the cinemas.
In
addition to an enhanced audio and visual
experience, customers using the HD set-top
box will also enjoy all innovative features
that users of StarHub’s digital set-top
box currently have access to. These include
the Onscreen TV Guide, Programme Alert,
Auto-Tune, Video Mosaic, Info Bar, Quick
Surf, Chat, access to Demand TV and complimentary
FunZone games.
StarHub
president and CEO Terry Clontz says, “We
are very excited about our HDTV launch,
and are proud that we are the first operator
in Southeast Asia to introduce the service.
“StarHub
is constantly enhancing its customers’
TV viewing experience. Our introductions
of Digital Cable in 2004, Demand TV in 2005
and Smart TV in 2006 are examples of how
we give customers more control over what
they watch, and when they watch their favourite
programmes. And who knows, maybe someday
we can even give customers choice on where
they can view their favourite programmes
too. ”
With
StarHub’s launch of its HDTV service,
a new content group named “HD Plus”
will be introduced. HD Plus, with a subscription
fee of $15 comprises two new HD channels
– Discovery HD and National Geographic
Channel (NGC) HD.
Clontz
adds, “Discovery and National Geographic
Channel are longtime content partners of
StarHub, and both are very well-known for
their production of high-quality programmes.
We know that our customers will be delighted
with the quality of the content, and with
the superior viewing experience that HDTV
brings.”
Discovery
HD Channel showcases on the channel include
science, world culture, natural history,
wildlife, engineering, travel and lifestyle.
Discovery
Asia MD, executive VP Tom Keaveny says,
“Discovery is once again happy to be
pioneering HD. We were the first international
HD channel to launch in Japan in 2005, and
with this launch in Singapore, Discovery
HD is now available in 15 international
markets and over nine million households.
Discovery is committed to providing our
viewers with the highest quality content
available and Discovery HD will deliver
an audio and visual experience that is richer,
deeper and more expansive than ever before”.
NGC
HD takes viewers into the heart of the action
from science, the modern world and investigations
to lost cultures and natural history, National
Geographic Channel in high definition will
bring viewers unique insights, groundbreaking
new findings and unforgettable television
experience.
NGC
International executive VP, group MD–
Asia PacificWard Platt said, “Today
is a heartwarming moment as we witness the
launch of the brand new National Geographic
Channel HD in Singapore. We congratulate
Singapore and StarHub for being the most
innovative country and the first operator
in Southeast Asia to launch a commercial
high-definition television service. Singapore
viewers can now truly enjoy National Geographic
Channel’s unsurpassed quality programming
and compelling stories in stunning visuals
and cinematic surround sound.”
Consumers
must subscribe to a minimum of three Basic
Groups and HD Plus, and own StarHub’s
HD set-top box and a HD-ready TV set in
order to enjoy StarHub’s new HDTV service.
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