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This
retail device can connect directly to a
local cable TV system, and receive current
advanced interactive cable TV services,
as well as be ready for future interactive
applications --without the need for a separate
digital set-top box (STB). Ultimately, a
common US platform for delivering interactive
cable applications would be enabled by implementing
the OpenCable specification, a process in
which LG is an active contributor.
The
company adds that it is committed to commercialising
retail interactive digital cable-ready TVs
and STBs to accelerate the rollout of OpenCable
and Ocap across the North American Cable
industry. LG says that it has now have advanced
devices capable of receiving and displaying
advanced cable services such as program
guides and video-on-demand (Vod) without
requiring separate cable STBs.
In
parallel with ongoing inter-industry standardisation
efforts, it will continue working with the
cable industry to commercialise this platform.
LG's
close collaboration with Cablelabs and cable
TV operators has enabled the company to
develop products that run cable services
including an interactive programme guide,
Vod and other interactive applications and
services. "At the same time, LG is
continuing to explore additional new features
to maintain product leadership and be a
market differentiator.
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