(16 January 2007 1:25 pm)

MUMBAI: Tandberg Television has provided an interactive television experience for entertainment fans via polls, trivia, winner predictions, fashion critiques and backstage video feeds during the 64th Annual Golden Globe Awards on 15 January on NBC.

The Tandberg Television interactive application created for NBC's 2007 Golden Globe Awards provided viewers with the ability to vote in a variety of film and television polls and answer trivia questions., informs an official release.

"We are pleased to be working with Tandberg Television again to give our viewers an enhanced digital entertainment experience that adds an exciting element to our live programming," said NBC Digital Entertainment and New Media executive vice president Vivi Zigler. "NBC.com has been aggressively exploring interactive features for our programming and this is another great example."

During the broadcast of this year's Golden Globe awards, viewers could provide winner predictions, fashion critiques by logging on to http://www.nbc.com/Golden_Globes_2007 at NBC.com. and earn points for their participation or even compare responses to those of other players. Additionally, NBC gave away $5000 to a randomly selected winner from all registered users, adds the release.

As part of the interactive experience, fans could rate the speeches and learn facts about their favourite actors, TV shows and movies, as well as have exclusive access to live backstage video feed and a real-time blog written by a behind-the-scenes NBC producer.

"The interactive television (iTV) application we developed for this year's Golden Globes broadcast demonstrates the direction that the television industry is heading," said, Tandberg Television senior vice president, programmer sales Joe Franzetta. "Television viewers no longer want to passively watch television, so we develop interactive applications that provide an exciting and active experience that is much more personalized and immediate to the consumer. At Tandberg Television we are committed to providing a wide array of innovative interactive technologies that will alter the television landscape moving forward."

The Flash two-screen application marks the third project developed by Tandberg Television as an interactive application for an NBC special (2006 Golden Globes, 58th Annual Primetime Emmy Awards in 2006).