(16 January 2007 1:25 pm)

MUMBAI: Interworld, a digital cinema firm, has announced the release of its first movie Mr. Hot Mr. Kool on 19 January and is aiming to produce around 15 movies a year.

Mr. Hot Mr. Kool is a romantic comedy targeting college going youth and young professionals. The company says that the other movies in the pipeline would be produced keeping in mind the target audience, trends in cinema and towns with digital theaters.

Interworld Digital's platform "DigiCine" claims to be the only platform in India which is based on high end technology and provides opportunity to show movies broadcast by various digital cinema operators in the same theater during different shows. The firm also proclaims to be the first to present a pay per use model for theater owners.

"We are proud of being India's first Digital Cinema Company certified with ISO 9001:2000."

The company also states in an official release that they are confident that the Motion Pictures Division will make good profits as the first venture itself has recovered the full amount even before the release of the movies by selling various rights.

Interworld is currently in the process of selecting and finalizing of the theaters in Mumbai, Delhi and UP circuit for up-gradation to show movies on digital mode. The distribution of movies to these theaters will be via satellite mode, adds the realese.

"DigiCine is end-to-end Digital Cinema Solution. Our equipments are fitted with high precision and are fit to work in extreme Indian climate of very cold, humid or hot even up to 45 degrees. We have designed and architected the equipment like Digital Servers and projectors to suit Indian environment and needs, and they are manufactured in Norway and Singapore," says Interworld.