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MUMBAI: Amway India, direct selling FMCG company, has
launched a balanced nutritional drink for children -
Nutrilite Chocoblast. The company is hoping to make
a dent in the Rs 1200 crore milkfood drinks segment
with this product.
"The
quality of your children's diet can affect their health
now, and for the rest of their lives," says Amway
MD and CEO Bill Pinckney. "Ensuring that children
grow up with adequate nutrition, can be challenging
for the discerning parent, as junk foods are available
at almost every street corner and alluring advertisements
portraying them as cool, family oriented eats. In such
an atmosphere, it is essential that we - as parents
- try to strike that balance between lifestyle and health.
And Nutrilite Chocoblast gives parents that option."
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