| World Challenge 2007 seeks to identify
and reward people that bring economic, social and environmental benefits
to their local communities, a release from the broadcaster says.
The 24-hour international news and information television channel,
BBC World, Newsweek and Shell have teamed up again for World Challenge
2007 and are searching for individuals or groups that have implemented
grassroots solutions to the toughest problems of our age, from poverty
to pollution.
Nominations for the competition open on February 5 and companies,
communities and enterprising individuals around the globe with projects
are encouraged to enter by registering on the World Challenge 2007
website at www.theworldchallenge.co.uk.
Once nominations close at the end of April, a panel of expert judges
will shortlist the 12 entries that they consider are the best in
terms of showing innovation and bringing economic, social and environmental
benefits to their local community.
After voting has closed, the winner of World Challenge 2007 will
be announced at an awards ceremony in The Hague in December 2007.
The winner will again receive a US$20,000 grant from Shell to invest
in their project, plus the two runners-up will each receive US$10,000.
The Awards Ceremony will be shown on BBC World in December.
BBC World will produce six 30-minute programmes profiling the 12
finalists showing how their projects and businesses are changing
lives. These programmes will be broadcast to BBC World's global
audience in October and November 2007, and the channel's viewers
will be invited to vote online for their favourite project or business.
World Challenge, which began in 2005, has already inspired passion
and commitment throughout the world and propelled enterprising projects
and businesses into the spotlight. Since its inception, financial
grants have been given to six projects from across the world and
the competition has experienced phenomenal growth.
In 2006, the World Challenge received 816 nominations compared
with 500 nominations the year before.
Maximus, a firm in Sri Lanka which supports a local elephant orphanage
and provides sustainable employment by making paper out of elephant
dung, won World Challenge 2006.
Coconets from the Philippines, had won the 2005 competition for
its landslide prevention system using waste coconut husks.
Richard Sambrook, CEO BBC World, says: "The enthusiastic response
to the World Challenge and the increase in the number of nominations
each year is testament to this successful and inspirational project.
We are delighted to again be working with Shell and Newsweek on
World Challenge 2007."
Roxanne Decyk, Director, Corporate Affairs, Shell says: "Shell
is proud to continue its association with this exciting and inspirational
event. It is rewarding to witness the benefits that the World Challenge
has brought to previous finalists, whether through profile-raising
or through our financial assistance."
Newsweek will mirror the programmes' content in a six-part series
of advertorials on the 12 nominees, aimed at driving its readers
to the online voting site. The campaign will reach 1.5 million weekly
readers across Europe, Asia and Latin America.
Gregory J. Osberg, Executive Vice President and Worldwide Publisher
of Newsweek, adds: "Now in its third successful year, World
Challenge rewards innovators who are implementing community-based
solutions to some of the toughest problems of our age, from poverty
to pollution. Along with partners Shell and BBC World, we are honoured
to use Newsweek's global reach to seek out inspiring projects that
are helping people and the planet."
Full details are available online at http://www.theworldchallenge.co.uk.
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