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Mattel encourages 'on-the-go play' with mini Barbie dolls & playsets
 
Indiantelevision.com Team
(28 February 2007 5:00 pm)
 

MUMBAI: Doll manufacturer Mattel Toys has launched its new line of Mini Princesses range titled 'The Barbie Mini Kingdom Dolls and Playsets'.

Resizing the aspirational girl's toy to a size that can be carried any and every where, the entire range is mini-sized, to suit on-the-go play and are adjustable so that girls can connect them all and create their own kingdom.

Mattel India managing director Sanjay Luthra said "Every little princess has a dream and we at Mattel strive to make them come true. The Barbie Mini Kingdom range is innovation at its best- where one can create an entire Barbie village in a small size. With this range of dolls and playsets, the girl truly has the world on her fingertips."

The range draws inspiration the series of Barbie movies including Princess Annika from "Barbie and the Magic of Pegasus", Princess Anneliese & Erika from "Barbie as Princess and Pauper" and "Barbie as Rapunzel".

To enhance the 'play factor' a feature called 'Quick Snap Fashions' has been added to the range, so along with the dolls, additional fashionable clothes and a new moulded look, which can be snapped on to the doll within minutes has been included. These will have over 20 different mix-n-match combinations.

These dolls have been priced at Rs. 499.

The range from the Barbie Mini Princesses stable also consists of three themed playsets for Complete Princesses' play enabling girls to create their own Barbie Mini Village!

The Princess Boutique - is a playset with a dressing room accompanied with accessories. It's where she chooses her gown for the day and girls can try out different looks for each of the Barbie mini Princesses.

The Royal Pet Shop playset - is where Barbie hangs-out and meets her friends and takes care of her pets. She has a fish, a puppy and a kitty.

The Royal Sweets Playset - is where Barbie cooks up desserts in her oven and lays them out for her best friends.

These playsets are priced at Rs. 899.
 
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