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Google
CEO Eric Schmidt says, "The NBA consistently
delivers some of the most exciting content
in all of sports. We are thrilled to partner
with the NBA to give them access to an amazing
platform to further engage their fans around
the world.”
NBA
commissioner David Stern says, "NBA
fans will be able to interact and share
their passion for the game by posting their
‘best moves,’. YouTube’s
popularity and wide-reaching community of
users provides the NBA with another unique
way to reach our fans.”
Along
with providing fans an opportunity to post
their best basketball moves, the NBA will
post select plays and behind-the-scenes
video highlights from NBA.com on the “NBA
Channel” on YouTube.
YouTube
and the NBA have extended their partnership
beyond video footage and community building.
As part of the agreement, the NBA will join
the growing number of content partners taking
advantage of YouTube’s “Claim
Your Content” program. This features
a content identification and reporting system
for user uploaded videos, allowing the league
to identify its copyrighted content. The
NBA will have the option to remove content
from YouTube or share in the advertising
revenue generated, if any.
Google
and the NBA are also currently conducting
a test to syndicate NBA video content across
Google’s AdSense network, adding to
the growing list of content providers sharing
engaging, relevant material with participating
publishers. As part of this test publishers
small and large, cutting across a variety
of categories, will receive syndicated clips
of NBA action.
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