(26 February 2007 7:25 pm)

MUMBAI: Indiagames, online and mobile games company has signed on the World Cyber Games finalists to represent the brand as part of its ' Games on Demand (GoD) Ambassador Program'.

The four representitves include Reuben Pereira from Mumbai, Sharath Pai from Cochin, Uma Deekshith from Hyderabad and Harsh Oza from Ahmedabad have all been regional finalists and even represented India at the finals of the World Cyber Games.

As part of the agreement, they will participate in various gaming tournaments on behalf of Indiagames, endorse its products, services, clothing and accessories and create awareness about its Games on Demand service amongst gamers. The GoD Ambassadors will blog regularly on the Indiagames social networking service - Tadka Live to share their gaming experiences with fellow gamers.

The Conference agreed that the transition period from analogue to digital broadcasting, which begins at 0001 UTC 17 June 2006, should end on 17 June 2015, but some cIn addition to these, Indiagames is also in the process of signing up other gamers across the country and launching its GoD Ambassador campaign as part of the Program, informs an official release.

Indiagames Ltd Founder and CEO Vishal Gondal said, "So far companies have been actively signing on celebrities as brand ambassadors. Our research and regular interaction with gamers has shown us that gamers are a relatively close knit community that look up to and are influenced by their peers. We hope that our brand ambassador program would inspire other gamers to take on gaming more seriously and even consider it as a career option like in the west and South East Asia. The next Sania Mirza or Sachin Tendulkar could possibly be an 'E-sportsman'."