| MUMBAI:
US broadcaster HBO and American Girl a direct marketer, children’s publisher
and experiential retailer, have entered into an overall relationship to develop
a variety of multi-platform ventures including theatrical films, series, specials
and documentaries.
The first project to be greenlit by HBO Films will be an
American Girl live-action theatrical film based on the popular
historical character Kit Kittredge. The film will tell the
story of the clever and resourceful Kit Kittredge, a nine-year-old
girl growing up in 1934 during America’s Great Depression.
HBO Films senior VP Julie Goldstein is the executive in charge
of the production, which is scheduled to go into production
this summer.
HBO Films president Colin Callender says, "We are thrilled
to be working with Ellen Brothers and the team at American
Girl, whose brand has become an extraordinary phenomenon in
recent years.
"This is an unprecedented opportunity to align the forces of
both the HBO and American Girl brands in a groundbreaking collaboration that will
enable us to take advantage of the rapidly expanding, multi-platform, multi-faceted
promotional opportunities spanning all areas of distribution." | 
