MUMBAI: UK pay TV platform Sky has formed a deal with
BabyTV the channel that target children below the age
of three.
From
5 February 2007 the channel will be available to Sky
Digital viewers in the UK that subscribe to the Kids
Mix package. In the UK the channel is already available
on NTL and Telewest.
Globally
over 50 platforms carry babytv. From the outset, the
Baby Channel was envisaged as more than just a television
channel. It manifests on all media platforms - television,
Internet, DVDs, books - and also in retail and merchandise.
The idea is to become a one-stop shop for parents,
a single venue where parents can get everything they
require, beginning with information.