| MUMBAI:
As the World Cup draws closer, FM stations have gone ahead full throttle to grab
a slice of the cricket pie with innovative non music programming and on gound
activities. Radio One 94.3 and BBC also promise contests and laugh-a- minute
segments and loads of entertainment in the run up to World Cup. The FM has produced
a soundtrack for the Cricket World Cup called ''Dhoom Machale Cup Uthale' composed
by DJ Suketu with vocals rendered by Shaan. The FM which is a joint
venture between Mid Day Multimedia and BBC World will also feature BBC updates
on the match with expert analysis from former cricketer Mohinder Amarnath. Another
feature BBC World Cup Golden Moments will air commentary from the past World Cup
matches including the World Cup 1983 matches. Radio One's World Cup coverage
leans heavily towards spoof with Paaji on the Beach, Hey Azzar Bhai , Chalo West
Indies and Tommy Singh. .As part of its on ground
activity the FM will have a branded float taking the message of World Cup fever
to the streets that will move around colleges, malls and other youth hangouts.
An on air contest has the listeners predict who will win the toss and the
lucky winner will win a gold coin daily. | 
