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MUMBAI: In its latest on ground activity for a film, Radio
Mirchi brought the star couples of the soon to be released
film Honeymoon Travels Pvt. Ltd face to face with eight couples
who participated in a Mirchi contest where they narrated their
most hilarious honeymoon experiences.
The stars and the eight couples travelled on the 'honeymoon
travels bus' from Hilton Towers to Salt Water Grill in Mumbai.
Radio Mirchi also features in the film along with RJ Harsh
who plays a radio jockey called Sunny Singh in the film who
hosts a show called 'Pyar Ke Lamhe'. RJ Harsh hosts the morning
show on Mirchi called Hello Mumbai.
The director of the film Reema Kagti revealed, "We need
a narrator or a sutradhar for the film. A voice that could
discuss individual characters, reveal secrets about them and
their past in the movie. I first heard Harsh's voice while
I was stuck in a never-ending traffic jam on the streets of
Mumbai. At that time I was searching for a voice to dub for
the character of the RJ. His voice was perfect for the part
and I immediately decided to use him as the sutradhar and
the voice on the radio show called 'Pyaar ke Lamhe' in the
movie."
Speaking at the event producer of Honeymoon Travels Pvt.
Ltd Ritesh Sidhwani said, "In the competitive environment
that we operate in, we are constantly seeking novel ways to
promote our movies. We have to take the movie to the audiences
and we were convinced that the best way to reach them is through
Radio Mirchi and taking our stars to their listeners. We came
up with this wonderful idea to utilize one of our key characters
and our set - the star bus to drive around the streets of
Mumbai."
Radio Mirchi station director and vice president Mumbai Hitesh
Sharma said, "Radio Mirchi has always strived to connect
with listeners through out-of-the-box content and on-ground
promotions. Radio Mirchi has been the exclusive radio partner
for several other blockbuster movies in the past. We have
become the preferred choice for producers as our content is
innovative and we have the widest reach."
Honeymoon Travels Pvt. Ltd is a film about six couples, a
guide, a driver and a handyman riding in a bus from Bombay
to Goa. Woven into the hectic four day honeymoon schedule
is the radio show - "Pyaar Ke Lamhe".
Radio Mirchi is the exclusive radio partner for the film
which stars Shabana Azmi, Boman Irani, Kay Kay Menon, Raima
Sen, Minnisha Lamba, Karan Khanna and Sandhya Mridul and director
Reema Kagti accompanied by producers Farhaan Akhtar, Ritesh
Sidhwani and Zoya Akhtar.
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