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Ficci
has suggested the development of digital
cinema infrastructure that would benefit
the industry hugely.
It
argues that this will increase box office
collections, generate rural employment and
curb piracy, as well create savings in foreign
exchange and minimize wastage in print.
"In
India", the document argues, "software
piracy has assumed gigantic proportions.
Ficci studies estimate that the Indian film
industry loses almost 42 per cent revenue
due to piracy.
"In
absolute terms this amounts to approximately
Rs 2,000 crore on account of piracy. This
is money on which the government earns neither
Entertainment Tax nor Income Tax.
"An
early and widespread release of movies,
enabled by digital cinema will act as an
effective deterrent to piracy," it
says.
Ficci
also says that early migrants to the digital
cinema system have reported more than 100
per cent increase in revenue collections
by way of increased box office collections
due to early screening of movies.
"Needless
to mention, this has also translated into
enhanced collections of Entertainment and
Income Tax," stressed the document.
Digital
cinema makes niche cinema and regional language
films more commercially viable. This will,
in turn, generate employment for local artists
and technicians and other regional film
industry related infrastructural suppliers,
holds Ficci.
It
has stressed that digital cinema infrastructure
equipment, particularly the digital projector
and digital movie compressor, which attract
the peak rate of custom duty, be given exemption.
"Since
these items are not manufactured in India
and are a very heavy cost burden to the
provider these should be treated at par
with hi-tech and information technology
sector items with customs duty being reduced
to nil," suggests Ficci.
Ficci
has also recommended that the state governments
give lease tax exemption to the new industry.
Considering
the way digital cinema infrastructure is
poised to revolutionise the films and visual
arts exhibition in the country, with multi-fold
advantages to all the constituents of the
society, (viz. the content owner, the theatre
owner, the tax administration, and the general
public as the ultimate consumer), it certainly
deserves a whole hearted support from the
Government of India, Ficci feels.
"And
as elucidated above, a strong Digital Cinema
Infrastructure would, in the long run, pay
back more than what it is requesting for
now."
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