The contest is open to public voting which will be updated throughout the show.

The invitees at the grand finale include a select audience consisting of Amrita TV's national and local clients, media planners, ad agencies. A specially invited gathering of celebrities, film and music industry performers, children from schools of contestants participating in the contest, media persons and well-wishers.

Nearly 10,000 applicants were short listed down to 11 contestants by a panel of well-known music directors and musicians. Sponsored by Brooke Bond Red Label, the past few months have seen the elimination rounds being aired on weekdays in the prime time band where the littles champs battle it out with each other.

The show will be viewed by millions of viewers of Amrita TV which has a global footprint covering Australia, Middle East, USA, Canada, UK, Europe and parts of South Africa.