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The
new FlashCast channels are the latest example
of the ongoing alliance between Adobe and
Viacom. Last year the two companies announced
that Adobe would serve as the preferred
technology provider for rich media authoring
tools and interactive online video solutions
for Viacom’s extensive array of television,
motion picture and digital properties.
In
September, a number of new casual games
based on franchises like Nickelodeon’s
SpongeBob SquarePants and MTV’s
Pimp My Ride were published as part
of the Shockwave Minis launch using Adobe’s
Flash Lite technology. Additionally, several
of MTV Networks’ broadband channels
– including COMEDYCENTRAL.com, MTV.com,
VSPOT at VH1.com, LOADED at CMT.com, LogoOnline,
and TurboNick at Nick.com – have since
standardised on Flash technology to deliver
streaming video.
MTV
Mobile Media senior VP Greg Clayman says,
“The MTV, VH1, Comedy Central and Logo
FlashCast channels that we are jointly demonstrating
at 3GSM are indicative of the rich experiences
that can be created on the handset when
the power of programming meets the power
of technology. With FlashCast technology,
we’re able to create innovative mobile
experiences that allow our viewers to connect
with the music, comedy and entertainment
programming they love.”
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