(13 February 2007 7:50 pm)

MUMBAI: Eros International, an integrated media and entertainment Company,announced that tracks from its recent Bollywood music albums- Omkara, I See You, Kudiyon Ka Hain Zamana and Namastey London will now be available for download on Apple's iTunes on a worldwide basis and on Real Network's Rhapsody for North America.

Eros International Plc chairman & CEO Kishore Lulla said, "This is a significant milestone as far as our new media distribution is concerned. We remain focused on identifying and securing strategic distribution partners to showcase our Bollywood content to a wider audience."

He further added, "The Mauj Telecom deal for mobile content license announced this January and now the iTunes and Real Rhapsody deals make our recent move into music publishing all the more exciting. We remain positive about the opportunities presented by new media in this digital era."The original sound tracks from Eros's forthcoming film Eklavya, a Vinod Chopra Films Production, releasing in cinemas on February 16 will also be available for download.

Eros launched the Bollywood video on demand services with cable giants Comcast and Rogers cable and has online movie download services with Movielink and RTL.