(12 February 2007 9:30 pm)

MUMBAI: Rainbow Media has announced several new sales for its Women's Entertainment (WE tv) programming.

London-based iD Distribution will take WE tv content into Poland, Hungary, Ukraine, The Netherlands, Australia and Brazil. In 2006, WE tv series were sold to the UK, Sweden, Denmark, Belgium, Turkey, Finland, Korea, the Middle East and New Zealand.

Series planned around weddings like Platinum Weddings , Making Love Happen with Lou Paget, Katrina Weddings: A Second Chance, I Can't Believe I Wore That and Bride vs. Bride has the most takers with Wedding TV buying a number of these series.

New international sales were also announced for the ULTRA HD production Style Me With Rachel Hunter, which airs on Rainbow's WE tv. Style Me was sold to Club Channel (Poland/Hungary), Kino Channel (Ukraine), Living (New Zealand) and Globosat (Brazil). In this reality-based show, 12 contestants vie for $10,000 in cash and the chance to be the next top celebrity stylist for series host Rachel Hunter.