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Reacting
to a suggestion from the three multi-system
operators (Wire & Wireless India Ltd,
Hathway Cable & Datacom and Incablenet)
that Cas should be opened up to the other
areas of Mumbai, Delhi and Kolkata by April,
Chaube said the process needed a certain
run-up time. "Cas is not just about
three MSOs. The smaller MSOs should be given
time to prepare for laying out the digital
infrastructure. Consolidation is bound to
happen as digitalisation requires deep pockets,
but as a regulator we shouldn't have such
a time frame in mind that makes it difficult
for the smaller MSOs," he added.
Trai
would relook at such areas like pricing
and a la carte issues in the middle of this
year. "We are going to revisit at some
of these decisions and take a call whether
appropriate adjustments are needed. We would
be examining such issues as similar pricing
for all genres of channels, a la carte offerings
and Rs 77 on free-to-air (FTA) channels,"
Chaube said.
The
seeding of set-top boxes (STBs) would touch
500000 in a week's time out of an estimated
cable and satellite home of 1.2 million
in the Cas belt. "The average penetration
would be 40 per cent. Kolkata is seeing
slow offtake because regional channels are
popular and they are in FTA mode. Our aim
is not to see that boxes are sold but to
offer consumers choice through Cas,"
Chaube clarified. The penetration percentage
though will be clearer when figures are
available on the number of homes that have
more than one TV sets.
The
next stage of progress would be when consumer
forms return to the MSOs and they are fed
into the subscriber management system (SMS).
In
case of voluntary Cas, the crucial element
was for the broadcasters and MSOs to enter
into commercial agreements, he added.
In
a panel discussion, WWIL MD Jagjit Kohli
pointed out that Trai should come out with
some regulatory framework to facilitate
voluntary Cas and Headend-In-The-Sky (HITS).
"Broadcasters may not support voluntary
Cas. So it would be essential for Trai to
define some rules as the momentum for digitalisation
should not be lost," he added.
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