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Mattel
MD Sanjay Luthra launches the Barbie signature
fragrance "B"
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MUMBAI:
As a first time initiative, Mattel Toys India has extended
it's flagship girl centric brand Barbie with the launch
of a signature fragrance called "B." This
was unveiled at a fashion event in Mumbai showcasing
the new Spring Summer Hot Wheels and Barbie 2007 collection
for boys and girls.
As the market for kid's branded apparel in India is
expanding, this new category caters to the 2 to 14 years
age group. The Hot Wheels range features casual wear,
that consists of the Racer wear that emphasizes on graphics,
the Madfast collection in flamboyant colours, Jackets
and Attitude collection that strikes a balance between
design and practicality and the Streetwear collection
that exudes urban vibes. To complete the look, Hot Wheels
sunglasses, ride-ons, schools bags and accessories.
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