Says
Zee News Ltd managing director Laxmi Narain Goel, "The news businesses
of Zee group have had a history of 'firsts'. Zee News is the first
24-hour Hindi news channel, Zee Business is the first 24 hour Hindi
business channel, and now Zee 24 Taas continues the tradition by becoming
the first 24 hour Marathi news channel."
Adds Zee News chief executive officer Harish Doraiswamy, "The
launch followed careful thinking and a whole slew of researches in
the market. Obviously, our understanding of Marathi viewer preferences
through our experience of Zee Marathi helped us a great deal. I am
sure the channel's content and its presentation will appeal to the
discerning Marathi audience."
Zee
Network chairman Subhash Chandra had announced the launch of Zee's
Marathi news channel at the Zee Gaurav Awards on 5 February. The
channel is already a strong player in the GEC with Zee Marathi.
Zee News Ltd. is building a cluster of news, current affairs and
regional channels. The company's offerings include Zee News, Zee
Business, Zee Marathi, Zee Bangla, Zee Punjabi, Zee Gujarati, Zee
Telugu, Zee Kannada, 24 Ghanta and now, Zee 24 Taas. It also provides
news and entertainment content to Zee in USA, Europe, Africa, Middle
East and Asia Pacific, the company said in a statement.
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