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Disney renames video game unit to Disney Interactive Studios
 
Indiantelevision.com Team
(9 February 2007 7:00 pm)
 

MUMBAI: Disney has announced that its video game business unit formerly known as Buena Vista Games will be renamed to Disney Interactive Studios.

The business unit will publish both Disney and non-Disney branded video games for all platforms worldwide. Video games will be published under the company's consumer brands including Disney, ABC and Touchstone.

Disney Interactive Studios' senior vice president and general manager Graham Hopper said, "This change reflects our focus on creativity, the weight of Disney content in our portfolio, and the enormous value consumers see in the Disney brand."

The announcement was made at the company's investor conference in Orlando.
 
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