Indiantelevision.com's Kidology: Disney internet acquires iParenting Media
 
 
 
 
 
 
 
Indiantelevision.com's Kidology
 
 
Disney internet acquires iParenting Media
 
Indiantelevision.com Team
(5 December 2007 3:00 pm)
 

MUMBAI:The Walt Disney Internet Group has acquired iParenting Media (www.iParenting.com). This move will expand Walt Disney's existing portfolio of family targeted web properties including Disney Family.com, FamilyFun.com and Wondertime.com.

With this acquisition, Disney Online gains iParenting's resources, content and community that serves families and young parents in English and Spanish. iParenting's content and services will be integrated into Disney's network of family targeted sites.

iParenting's Portfolio features a wide array of professional and user-generated content, including thousands of articles and expert Q&A?s and hundreds of active mom message boards.

Additionally, the network includes iParenting Media Awards which recognize the best products in the children's media and juvenile product industries.

Disney will continue the awards program as an impartial resource for parents and consumers. Disney Online plans to integrate all members of the Evanston-based iParenting team.

"iParenting has built a strong, trusted reputation among parents, and we feel the site is a perfect complement to our overall portfolio of family-targeted, online brands," said Disney Online MD Paul Yanover. "This acquisition builds on the successful launch of Disney Family.com earlier this year, and the ongoing success of FamilyFun.com and Wondertime.com, by broadening our content for parents to include information about pre-natal and new baby care. We're excited to welcome such a talented group to Disney Online."

"Disney is one of the most trusted brands for parents and we believe this will be a great fit for iParenting," said Alvin All and Elisa Ast All, co-founders of iParenting Media." iParenting will be able to bring its core strengths and see them leveraged across the Disney Family network of sites. Together, we will provide many more parents and parents-to-be with much-needed information and inspiration along their parenting journey."

 
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