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MUMBAI:
The Chennai Open, India's first ATP International Series Tennis
tournament and one of the only nine ATP events in Asia, will
now reach a much wider audience worldwide.
The
event will air on 16 international TV channels reaching more
than one billion households across 140 countries worldwide.
In India it will air on Zee Sports.
The
event takes place from 31 December 2007 - 6 January, 2008
at the SDat Nungambakkam Stadium in Chennai.
The
other channels that will air the event include Viasat Sport
A/S in Scandinavia, Arab Media Corporation for Pan Middle
East, Pragosport for Romania, Hungary and Czech Republic,
Supersport in Africa, Canalsatelite Digital in Spain, Indovision
in Indonesia and Abu Dhabi Media in the Middle East.
Players
in action include World No 2 Rafael Nadal, Marcos Baghdatis,
Carlos Moya, Mikhail Youzhny and the defending champion and
winner of a rare double at the event Xavier Malisse.
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brands, have got associated with the event. The sponsors include
Chennai Petroleum, Indian Bank, Larsen and Toubro, Indian
Oil Corporation, Murugappa Group, Steel Authority of India,
United India Insurance, BSNL.
There are also category partners. The courtesy car is from
Mercedes Benz. While the official food is Pathankot, Rolex
has signed on as time keeper. Dunlop is the ball and racquet
partner. Pepsi has been roped in as the soft drink company
while Baskin Robbins handles dessert.
Chennai
Open tournament director Fernando Soler says, "Sports
is a major force in connecting people and we are delighted
that we are able to reach a wider audience worldwide this
year. The tremendous response and support that we receive
from our partners indicates that the tournament is growing.
The presence of stars like Rafael Nadal, Marcos Baghdatis,
Carlos Moya, Mikhail Youzhny, Xavier Malisse and others is
a reiteration of the fact that Chennai is fast becoming a
permanent destination on the International Tennis calendar.
"Chennai
Open 2008 promises to showcase world class tennis for its
fans across the world with its impressive roster of international
stars featuring as many as 15 players from top 100."
IMG
MD Balu Nayar says, "Chennai Open has truly has set the
pace of organising tournaments in India of International standards.
An impressive player field, high voltage tennis action and
professional execution of the tournament year after year,
truly demonstrates the strength of Chennai Open and its position
as the premiere tennis event.
"Chennai
Open presents the Indian sports enthusiasts with an opportunity
to move beyond their television sets and catch the action
live! Over a billion audiences worldwide will get to watch
action-packed tennis in the coming days in Chennai, thanks
to the strong TV broadcast plan.
"Also,
as the global reach of this tournament gets larger every year,
the brands that get associated with Chennai Open reap the
benefit of creating top-of-mind recall to a wider audience
across the world".
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