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MUMBAI:
M-1 Global LLC, an international mixed martial arts (MMA)
organisation, has signed an agreement with Total Sports Asia
(TSA). TSA
will represent M-1 Global in Japan.
M-1 Global is the newest MMA organisation and announced recently
the signing of Fedor Emelianenko, who it says is widely regarded
as the best heavyweight MMA fighter in the world.
Fedor
Emelianenko is a household name in Japan, having also won
the last heavyweight pride event..
In
addition to developing a licensing programme for M-1 Global
in Japan, TSA will be tasked with developing for M-1 Global
a Japanese language website, a mobile website and a fan club
targeted towards M-1 Global fans in Japan.
M-1 Global COO Bob Clark says, “We are pleased to be
working with Total Sports Asia. They have a great reputation
in the marketplace and have a good working knowledge of the
Japanese market. They will be helping us develop our Asia
fan club.”
TSA
MD (Korea/Japan) Chung See Liang says, "We are very honoured
and, at the same time, very excited with this appointment.
TSA has been in the forefront of brand-building for numerous
international sports entertainment companies in Japan, and
we see this appointment as a stamp of confidence in our expertise
and track record.
"We
are confident that a combination of M-1 Global’s strong
management team, Fedor Emelianenko and TSA’s local expertise
in Japan will result in a successful entry into and the growth
of the M-1 Global brand in the Japanese market”.
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