|
MUMBAI:
Japan is to be the country of honour of the 45th MipTV featuring
Milia next April 2008. This event is in keeping with the vitality
and creativity of Japan, the second largest TV market in the
world.
MipTV
will be held in Cannes from 7 to 11 April 2008.
Japan
Day at MipTV, Monday, 7 April, will celebrate the best of
what the media and entertainment industry in Japan has to
offer through conference sessions focusing on the Japanese
animation and format export markets; digital media expert
speakers throughout the week and an opening cocktail party
focusing on Japanese programmes and genres like Animé.
"We
are proud to highlight Japan at the 45th MipTV," says
Paul Johnson, director of the television division. "Japan
has always played an important role at our markets and more
importantly is a key player in the global entertainment industry
particularly in digital delivery. The Japanese have also been
some of our most loyal clients with their attendance at MipTV
dating back over 40 years."
In
2012 the country will be the second-largest market for mobile
television services behind the United States and ahead of
Italy. Furthermore, nearly 60 per cent of animation produced
in the world has a made in Japan sticker on it. The latest
trends coming out of Japan is their increased global presence
in exploiting their format rights and investing in local productions
outside of Japan.
|
