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TV/Inform Group, who designed, built and manage
the site, will also provide the production
services for CATV including live streaming
of international matches in certain overseas
territories, and the production of match specific
highlights.
Furthermore,
Premium TV/Inform Group will manage selected
commercial services for Cricket Australia,
including strategic marketing of CATV services
to international fans outside of Australia.
Premium
TV GM Australia Alex Peebles, says, ‘We
are delighted to renew our partnership with
Cricket Australia and to offer an enhanced
and improved service to cricket fans both
domestically and globally. Not only can
fans of Australian cricket follow on-pitch
action, but also behind-the-scenes footage,
player interviews and coverage of press
conferences”.
Cricket
Australia GM cricket marketing services
Mike McKenna says, “Cricket is constantly
looking at new ways to connect its fans
with the game and its players. CATV is a
dedicated TV channel for Aussies at home
and abroad who can’t get enough of
Australia’s favourite sport.”
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