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FXLabs to acquire casual gaming portal Knibble.com
 
Indiantelevision.com Team

(17 December 2007 4:00 pm)

 

MUMBAI: FXLabs Studios will acquire Interactive Media Technology, a US-based company that owns online casual games portals knibble.com.

FXLabs will pay $3 million in stock.

 

Knibble has over 10,000 online free causal gameslargest casual game site. In addition, it has also emerged as a destination for game developers to showcase their talent, wherein registered members can submit new games, add a description, suggest a content rating and add tags.

FXLabs founder and chairman Sashi Reddi says, “With the acquisition of Knibble we have expanded our capability from being a game developer to a company that will be directly delivering world class game play experience to consumers globally. We are extremely optimistic about emerging markets like India driving worldwide online game revenues and believe that this is a terrific move for both FXLabs and Knibble.”

 
IMT founder and CEO Sashi Chimala says, "In addition to the international gaming community, Knibble’s association with the FXLabs brand will help us reach a much wider audience in India. With a portfolio of 10,000 plus games over multiple platforms, we are an attractive game destination for game enthusiasts worldwide”.

With this acquisition, FXLabs is making a strong entry into the world of online casual games and it has already built in-house the expertise to design and develop state-of-the-art casual games.

The company recently launched its revamped web site www.fxlabs.com, which now integrates the free game play of Knibble with a new digital download platform for the PC games that FXLabs is developing.

FXLabs said that this acquisition makes it a leading online gaming company globally. It also facilitates the company’s expansion to reach international online game players, who are also its target audience for games like Archies and Dhoom-2 that the company is currently working on.

FXLabs has a state-of-the-art game development studio in Hyderabad. With this acquisition, FXLabs will expand its geographic presence to have an online game development centre in Chennai as well as a business development office in San Francisco.

Knibble games will be available and can be played from the iPhone, Nintendo Wii console and other traditional and non-traditional gaming platforms. Its web crawling technology finds casual games from the Internet and makes the games available for playing on the portal.

 
 
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