| Mobile
Posse founder and CEO Jon Jackson says, "This
is an exciting stage in our company's development.
We are continuously receiving confirmation
from the marketplace that we have created
a mobile advertising solution that can deliver
results today. We are thrilled at this vote
of confidence from such top-tier investors,
as we embark on this next stage in the company's
growth."
Softbank
Capital partner Steve Murray noted that
"Mobile Posse has been able to effectively
deliver valuable content and promotions
to mobile users in an easy-to-use fashion.
The consumer response, as evidenced by click-through
rates, has been remarkably positive as compared
to other forms of interactive mediums like
the Internet. Ultimately, success in this
market will be about the consumers' desire
to deeply engage, and early returns from
Mobile Posse are very encouraging."
Court
Square Ventures general partner Chris Holden
says, "With its seasoned management
team, innovative technology and astute understanding
of all its audiences including carriers,
advertisers and consumers, we believe Mobile
Posse has all of the elements needed to
succeed in this space. This new funding
will allow the company to manage ongoing
trials and market the solution to a larger
audience."
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