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"We
are going to appeal to Trai to remove the
a la carte aspect as this is only a lever
in the hands of the MSOs (multi-system operators).
As we have stated in Tdsat, there is no
way this benefit can pass on to the consumers.
There is no such mechanism available in
the non-addressable system which can ensure
a la carte choice to consumers," a
senior broadcast official told Indiantelevision.com.
Interestingly,
Trai and Tdsat in the last hearing on the
case filed by Star, Zee and others, have
held that MSOs would have to ensure that
subscribers are reached the benefit of a
la carte pricing.
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