(12 December 2007 9:00 pm)

MUMBAI: Sulekha.com, a social networking and local commerce website for Indians worldwide, has introduced classified ads on mobile handsets.

The new feature will enable users to view the classified listings, post a classified ad and access them through their mobile handsets. This service also enables users to receive responses for their classified advertisements through short messaging service (SMS).

"India is emerging as a forerunner in using the cell phone as a tool to access the Internet. Classified ads on the mobile phones offer an instant, inexpensive and user-friendly medium available 24x7," said Sulekha.com founder and CEO Satya Prabhakar.

"Sulekha.com's classifieds on mobile is another step closer to mobile and Internet convergence," Prabhakar added.

The website can be navigated through any WAP enabled mobile phone at regular GPRS charges.