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JumpTV in pact with Endemol, AETN for VoD content

Indiantelevision.com Team

(12 December 2007 2:00 pm)

MUMBAI: Canada based JumpTV which broadcasts international television and sports over the Internet, announced that it has signed agreements with Endemol and AETN International to carry shows on demand via JumpTV.com and JumpTV's network of sub-licensee sites.

JumpTV will carry Endemol's Russian production of the game show Deal or No Deal throughout the US.

Through an agreement with AETN International, JumpTV's broadband video-on-demand (Vod) service will also offer paid long form content from The History Channel and A&E Network libraries, including the series Mysteries of the Bible, Ancient Mysteries, The History of Sex, Weapons at War and Modern Marvels. These programmes will be available in French, Spanish, Portuguese and Italian, and will be carried in territories where sizable immigrant communities for each language reside. The programming offered by AETN International will be geo-blocked.

The programmes will be offered via a combination of free-to-consumer (ad supported), pay per view and subscription models, with paid services ranging from $0.49 per episode to $5.99 for a series of episodes. The content will also be co-marketed with JumpTV's live, sports and VOD content from Portugal, Spain, Latin America, Russia and the Ukraine.

JumpTV VP corporate development Jeff Maser said, "There are more Russian-speaking viewers residing outside the former Soviet republics, collectively, than within some of the Soviet republics themselves. Moreover, we marvel at the fact that, in Toronto, Canada, there are at least 16 video stores that focus on renting Russian TV shows - just one of many North American cities where large Russian expatriate communities reside.

"AETN International's catalogue covers a wide range of topics including ancient and contemporary history, military history, crime, technology and religion. These genres have proved popular with audiences across platforms."

AETN senior VP, international Sean Cohan says, "We are excited to work with Jump TV to broaden the distribution of our video-on-demand programming. Our branded content is broadcast in over 137 countries and 20 languages, and we continue to strategically extend that content to new communities, including ex -pats".