(12 December 2007 1:30 pm)

MUMBAI: US media conglomerate NBC Universal and SanDisk which develops portable audio/video players, have announced that TV shows from NBC, USA Network, Sci Fi Channel, Bravo, and vintage library shows from NBC Universal will be available on Fanfare.

This is a web-based service. SanDisk's Fanfare service enables consumers to download TV shows and other premium video content from their PC for playback on their TV via the new Sansa TakeTV video player.

SanDisk plans to use their security expertise in collaboration with NBC Universal to implement a series of measures to protect NBC Universal content, including partnering to explore the implementation of watermarking and filtering technology solutions. A watermark is a unique identifier in content that enables rights management by content owners.

Additionally, NBC Universal and SanDisk will collaborate on new consumer content acquisition models, including flexible pricing and packaging. NBC Universal will provide Fanfare BETA users with a variety of attractive ways to purchase and view TV shows, including offering discounts for multiple episode purchases and entire seasons, as well as incentives to purchase a bundle of different TV shows at one time.

WNBC Universal content will be available on Fanfare which is (currently in Beta next month. NBC shows will be available on Fanfare for consumers to purchase and permanently download and view on a TV via SanDisk's new Sansa TakeTV PC-to-TV video player.

Shows will include The Office, Heroes and 30 Rock. New episodes will be available on Fanfare the day after they air on the network. Consumers may also purchase NBC Universal's popular series, specials and sports from properties such as USA Network, Sci Fi Channel, Bravo, Telemundo, mun2, NBC Sports, and NBC News.