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MUMBAI:
B.A.G Films & Media has roped in Amit Ray as chief strategy
officer. He will work closely with managing director Anurradha
Prasad.
Ray's
first task will be to lead the launch of B.A.G's broadcast
network starting with two TV channels.
Prior
to this, Ray was with Percept Communications. He has also
worked with JWT, Lowe, Mudra and Reliance Industries Ltd.
He was joint chairman of the technical committee of Indian
Media Research.
Prasad
said,"All his life Amit has observed evolution of the
media organisation from the other side of the table and him
being at the helm would ensure B.A.G's forward integration
initiatives succeed well.
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