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MUMBAI:
Big 92.7 FM has appointed Soela Joshi as director national
content planning.
In
her new role, she will handle the overall content strategy
of Big FM and will report directly to national marketing head
Anand Chakravarthy, according to an official statement issued
by the company.
Prior
to this, Joshi was with Grey Worldwide as head of strategic
planning in Mumbai. She has previously handled brands like
Fair & Lovely, Clinic Plus, Marico, Fortune Oil, Parle
G, Frooti, Bharti Axa Life Insurance, Diageo, Anne French
and IOC.
Chakravarthy
said, "In the media business, where content planning
plays a very vital role, we are extremely happy to have Soela
with us. Given her track record and experience in strategic
planning it is going to work wonderfully for Big FM's 31 stations
network, soon approaching the count of 45.
Joshi said, "After working for nine years in advertising
I am happy to be working in an organisation which has a good
vision on the growth path. What excites me most about this
assignment is the top management's focus on strategy that
will be based on strong consumer insights."
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