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MUMBAI:
B.A.G Films & Media is rapidly filling up its senior positions
ahead of the launch of its television channels.
The
company has roped in Pratik Basu as executive director, soon
after announcing the recruitment of Amit Ray as chief strategy
officer. Basu
will work closely with B.A.G Films and Media managing director
Anurradha Prasad.
Basu
has previously worked with Buena Vista Television India as
CEO, the Gramophone Company of India, HTA and Lintas. As an
independent consultant, he is also associated with INX Executive
Search.
Said
Basu,"After quiting Buena Vista Television India, I was
working as an independent management consultant, which included
being the executive director of INX Executive Search. Now
that I have joined B.A.G Films, I will continue to be with
INX Executive Search as a non-executive director."
"It's
exciting to be associated with B.A.G Films & Media's television
network project because, it's backed by a unique idea for
content aggregation and resources," he adds.
Prasad
said, "We hope Pratik is able to create a likeable, durable
and consistent television brand by developing what we believe
are the right ideas for the right reasons".
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