(29 August 2007 3:30 pm)

MUMBAI:CNN.com and Google have entered into an agreement designed to enlist Google's AdSense advertising program on the former's website.

Through this collaboration, the AdSense service places contextually relevant ads alongside CNN.com content, allowing both small and large advertisers to target CNN.com specifically and connect with high quality content and traffic.

Under the terms of the deal, Google will serve as the exclusive provider of auction-based text advertisements throughout CNN.com.

CNN.com SVP and GM David Payne remarked, ''At CNN.com, our mission is laser-focused on providing up-to-the-minute news and information to our users. Our new relationship with Google will deliver relevant ads to our users, enhancing their overall experience on CNN.com. We look forward to a successful partnership.''

Google offers publishers a simple way to monetize their content by connecting them with hundreds of thousands of advertisers. With a variety of ad formats including text, image and video, AdSense gives advertisers the ability to communicate their messages in compelling ways and allows publishers to customize the look and feel of their sites to give consumers the best possible online experience.

AdSense has a number of targeting options so publishers can maximize their revenue potential and advertisers can effectively meet their campaign goals no matter what their budget. Site targeting, a feature of AdSense available to all program participants, helps publishers earn even more revenue by connecting them with new advertisers who are willing to bid a higher cost-per-thousand impressions for space on their site.