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MUMBAI:
Eros International has signed a deal worth Rs 2.5 billion
with White Feather Films (WFF) owned by Sanjay Dutt and Sanjay
Gupta for the co-production, marketing and distribution of
about 15 feature films.
To
kickstart the deal, Eros will first distribute the multi-starrer,
multi-director Dus Kahaniyan followed by Sudipto Chattopadhyay's
Pankh and Sarthak Das Gupta's The Great Indian Butterfly.
It will then co-produce Sanjay Gupta's Alibaug.
Eros
International India president Sunil Lulla said, "We are
extremely glad to join hands with White Feather to focus on
quality film content. One can expect the unusual and out-of-the-box
from Sanjay Gupta and he has lived up to expectations once
again to present some remarkable cinema in his forthcoming
films."
WFF
managing director Sanjay Gupta said, "Our collaboration
with Eros International is aimed at creating a synergy of
creative talent and market leadership. In the past year we
successfully produced and released Shootout at Lokhandwala.
We are also buoyant about our new division White Feather Arthouse
Films which will cater to niche audiences showcasing many
new talents."
WFF
COO Hansal Mehta said, "We have a pool of talented avant
garde film-makers whose works will definitely find a place
in world cinema in times to come. We are trying to cater to
an audience that has seen brilliant independent cinema emerging
from China, Iran, Latin America, Korea and many Eastern European
countries. With Eros' marketing and packaging expertise, we
not only aim to attract traditional Indian audiences to these
films but also expect these offerings to exist and succeed
in the global independent cinema space."
WFF
has earlier made films like Kaante, Musafir,
Plan and Zinda.
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