(27 August 2007 5:42 pm)

MUMBAI: Amrit Rai has joined VJive Networks, an Indian in-store digital media network, as vice president business development and alliances - media services.

Rai moves from the Indian Express group of newspapers where she was assistant vice president, space marketing. She will be based in Mumbai and will report to media services SVP Chandni Jafri.

In her career span of 17 years, Rai has worked with major print and electronic media companies like the Business India Group, TV18, Nimbus, Star India and The Indian Express group.

Said Rai, "I think digital out-of-home (OOH) advertising is the next big thing in the media industry, looking at the retail explosion and massive spends on infrastructure projects in the near future. This will be an exciting arena to be in requiring innovative and effective communication strategies and solutions. I look forward to being a contributor in this pioneering company's progress."