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MUMBAI:
US media research firm Nielsen estimates that the total number
of television households within the US will be 112.8 million
by 1 January 2008, an increase of 1.3
per cent since last year.
Nielsen also estimates that the number of viewers aged 2+
increased by one per cent to 286 million.
Nielsen's
national Universe Estimates (the estimate of persons living
in TV households) reflect the continued migration of the baby
boom generation into older demographic groups. One of the
fastest growing
demographic categories was persons aged 55-64, which increased
by 3.9 per cent.
In
contrast, the number of young adults under the age of 50 grew
by just 0.3 per cent from last season.
As
has been the case in recent years, many of the increases for
local television markets in Nielsen Designated Market Area
(DMA) ranks are in the Southern and Western regions of the
United States. This movement continues to be attributed to
population migrations to the South and West. Of the 51 markets
that moved up in rank, more than half are located in the Sunbelt.
These changes are consistent with the US Census Bureau's most
recent annual population estimates, which indicate increased
population growth in these areas.
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