(23 August 2007 7:00 pm)

MUMBAI: People Infocom's wireless solutions provider Mauj has tied-up with ESPN wherein it will manage the integration of the short code ‘3776’ and the WAP destination for ‘Mobile ESPN’ services in India.

Mauj will enable the Mobile ESPN services on its proprietary Armada platform for all the on-air interactivity, sports updates and alerts services on the short code.

It will also be responsible for distribution of multimedia content through the WAP sites and on-device portals for all sports services.

In addition, Mauj through its technical and operational expertise will also help Mobile ESPN develop unique sports based applications and provision sports services on the operator platform.

ESPN EVP Ad sales and new media Sanjay Kailash said, "Mauj is a leading enabler of mobile VAS services in India and is one of the best in the industry today. We are happy to work with them for managing the service integration of mobile ESPN."

Mauj CEO Manoj Dawane said, "We are delighted that Mobile ESPN has chosen us to run and manage their shortcode and WAP destination ports. Today sport is a very popular source of entertainment in India and hence this tie-up will help us provide our customers with a wide choice of new and innovative products on the mobile platform. We have worked with ESPN STAR Sports earlier as well, and the experience has been outstanding. We are sure that this partnership will be a positive one as well."

Mauj has earlier carried out activities for the sports broadcaster in the recent past. It managed the Afro-Asia cup WAP zone in August where the video content was provided live (with a lag of 15 to 20 minutes) to the end user. It also integrated a brand led exercise for ESPN where Apollo tyres sponsored cash prizes across Airtel and BSNL.